Having always a passion for fashion, Loretta Beharry ( CEO / Owner ) of Blush Kids was inspired to start Blush Kids after the birth of her youngest child Ciara, along with her oldest daughter Athina, and what a tremendous success it has been ever since! She remember how much of a hassle and tedious task it was finding that perfect dress for their special occasion. And so, her frustration from this led to a simple thought which eventually became a seed planted within her that finally inspired her to start a kids clothing store, a one stop specialty boutique that would specialize in luxury couture kids dresses.